STAND TOYOTA – AUTOSHOW

This pavilion was designed for AutoShow 2023, with the primary goal of creating an innovative experience for the launch of a new model in the Ecuadorian market. The conceptual approach revolves around the idea of a parallel universe on the ceiling, featuring an installation of suspended white tubes that vary in height and gradually transition to red as they approach the new vehicle.

This effect creates a dynamic visual and sensory experience, where the new model acts as a magnet, pulling the tubes toward it and becoming the focal point of the pavilion. To enhance the experience, the best-selling models are displayed on strategically positioned platforms that guide the visitor flow, ensuring an immersive and fluid exhibition that highlights the brand’s identity and its latest offering for the market.